IN-STORE ACTIVATIONS
We turn the point of sale into a place where the brand can interact directly with people.
PAPERBOAT coordinates activations, promoters, sampling, promotional distribution, logistics, implementation and reporting in a workflow built around the campaign's real requirements.
DIRECT ANSWER
In-store activations are campaigns carried out in shops or other retail spaces, where the brand interacts directly with people through promoters, sampling, demonstrations, promotional materials or special mechanics.
PAPERBOAT connects the team, materials and logistics in one operational workflow, without promising coverage, availability or results before the project is validated.
CAPABILITIES
The final configuration depends on the brief, locations, schedule, access, resources and available materials.
TEAM & INTERACTION
Promoters are the direct point of contact between the brand and the shopper. The team profile, messages, schedule and responsibilities must be defined before implementation.
PAPERBOAT can coordinate selection, briefing, scheduling and operational communication according to the resources confirmed for the project.
Sampling allows a product to be tested or discovered in the shopping context. The mechanics must fit the product type, site rules, activation schedule and estimated people flow.
For every campaign, samples, quantities, working kits and the way available information is centralised are clarified in advance.
Flyers, coupons, giveaways and shelf materials support the campaign message. PAPERBOAT can integrate advertising production and POSM in the same operational workflow.
Materials must reach the right location before the activation and teams need clear instructions. We follow implementation and centralise information in the format agreed in the brief.
AT THE POINT OF SALE
In retail, people make decisions in a space crowded with products and messages. A well-organised activation aligns the promoter, materials, mechanics and moment of interaction.
Every interaction must remain consistent with the brand message and the team must have a clear role in the campaign mechanics.
HOW WE WORK
We clarify the objective, audience, mechanism and expected outcome.
We confirm stores, days, time slots and access conditions.
We size the team and prepare the required campaign materials.
We coordinate material distribution and resources across locations.
We follow the campaign according to the agreed setup.
We centralise available information and document implementation.
RESOURCE CALCULATOR
Complete the configuration to calculate promoter-days and total promoter hours. No automatic price is displayed.
Estimated resources
1promoter-daysThis result helps size the resources. Team availability, logistics, materials and costs are validated separately for each campaign.
Send configuration →This calculation is indicative and is not a commercial offer or confirmation of availability.QUOTE
You can also send an incomplete brief. The information below helps us identify the points that need clarification.
FREQUENTLY ASKED QUESTIONS
Projects may include promoters, sampling, product demonstrations, flyer or giveaway distribution, POSM, logistics and field reporting.
Yes, after locations, schedule, access conditions and available resources are confirmed.
PAPERBOAT can coordinate selection, briefing and scheduling based on the campaign brief and confirmed availability.
Yes. Materials can be produced, centralised and distributed to locations when this workflow is included in the project quote.
The requirement starts with the number of locations, days, hours per day and promoters per location. The page calculator estimates promoter-days and activation hours without generating an automatic price.
The reporting format is defined in the brief and may include available operational information, activity centralisation and implementation documentation.
Timing depends on the number of locations, resources, approvals and materials. An early request allows availability and logistics to be validated realistically.
The campaign objective, locations, period, schedule, promoter count, activation mechanics, available materials and reporting requirements are a useful starting point.
PAPERBOAT ACTIVATIONS
From an activation in one location to a coordinated campaign across several stores, PAPERBOAT connects the team, materials, logistics and reporting.
