01
STRATEGY
- Positioning
- Marketing strategy
- Annual plan
- Go-to-market
- Prioritisation
FRACTIONAL MARKETING
Senior marketing expertise.Exactly when you need it.
Access senior marketing experience, strategy and executive coordination through a flexible model adapted to your business.
From strategy and budgets to coordinating agencies, suppliers and campaigns, PAPERBOAT can work as an extension of your marketing department—or as your marketing department.
Almost 20 years of hands-on marketing experience, including FMCG and automotive.
WHY FRACTIONAL MARKETING
You need senior marketing.Not necessarily another full-time hire.
For many companies, building a complete in-house marketing department is not yet justified.
At the same time, important marketing decisions cannot be left entirely to suppliers, freelancers or agencies that each execute only one part of the strategy.
Fractional Marketing gives you direct access to senior marketing experience without the cost and rigidity of a full-time executive position.
PAPERBOAT can take ownership of strategy, prioritisation, coordination and measurement while internal teams and existing suppliers continue to execute.
Depending on the level selected, the engagement can work as an outsourced marketing manager, outsourced Marketing Director or Fractional CMO for a business in Romania. Unlike one-off consulting, the model brings continuous ownership.
WHAT WE CAN HANDLE
One clear direction for the entire marketing function.
02
BUDGET
- Annual budget
- Media allocation
- Investment optimisation
- Forecast
- ROI
03
CAMPAIGNS
- Integrated campaigns
- Digital
- Social Media
- OOH
- Activations
- Production
04
PARTNERS
- Agency coordination
- Media agencies
- Suppliers
- Freelancers
- Briefing & evaluation
05
PERFORMANCE
- KPI
- Dashboard
- Lead generation
- CAC / CPL
- Conversions
- Analysis & optimisation
06
LEADERSHIP
- Team coordination
- Processes
- Recruitment
- Marketing operations
- Management reporting
CHOOSE YOUR LEVEL OF INVOLVEMENT
How much marketing do you need?
From periodic strategic advice to leading the marketing function itself.
Fractional Marketing Advisor
€1,090+ VAT / month
For companies that already have execution resources but need senior direction.
Up to 10 hours / month
Includes
- marketing audit and prioritisation
- strategy and recommendations
- campaign reviews
- budget reviews
- KPI definition and tracking
- two strategic meetings / month
- feedback for teams and suppliers
RECOMMENDED
Fractional Marketing Manager
€2,050+ VAT / month
A senior Marketing Manager integrated into your business without the cost of a full-time position.
Approx. 4 days / month30–32 hours / month
Includes
- complete marketing strategy
- planning and prioritisation
- budget management and optimisation
- agency and supplier coordination
- campaign coordination
- digital, social, media and offline
- KPI dashboard
- monthly performance analysis
- optimisation recommendations
- quarterly strategy workshop
Fractional CMO
€3,050+ VAT / month
Marketing leadership for companies that need executive management without a full-time CMO.
Approx. 7–8 days / monthUp to around 2 days / week
Everything in Marketing Manager, plus
- leadership of the marketing function
- annual strategy
- department organisation
- processes and marketing operations
- team recruitment and evaluation
- agency management
- annual budget management
- board / management reporting
- strategic growth projects
- executive decision support
WE DO NOT SELL HOURS
You are not buying hours.You are buying experience and ownership.
The number of hours or days indicates the approximate level of involvement and helps us define the right capacity allocation.
The value of the service is not the time spent in a meeting. It is the experience applied to your business, faster decisions and the ability to turn scattered suppliers, budgets and initiatives into a coherent strategy.
FRACTIONAL VS. FULL-TIME
Senior leadership through a more flexible model.
Full-time Marketing Lead
- Salary
- Employment taxes
- Recruitment
- Onboarding
- Benefits
- Permanent fixed cost
- One perspective / experience
PAPERBOAT Fractional
from €1,090 + VAT / month- Senior expertise
- Predictable cost
- No recruitment costs
- Flexible involvement
- Access to an agency and supplier ecosystem
- Scale according to need
- Execution available through PAPERBOAT
WHO IS IT FOR
Fractional marketing works when...
- 01
The company has grown, but marketing is still managed directly by the CEO or owner.
- 02
Agencies and suppliers are in place, but nobody coordinates the big picture.
- 03
A specialist or junior team needs senior leadership.
- 04
The business does not yet justify a full-time Marketing Director or CMO.
- 05
A marketing budget exists, but results and priorities are not clear enough.
- 06
The company is entering a period of growth, repositioning or launch.
HOW IT WORKS
Simple. Without months of onboarding.
- 01
DISCOVER
We understand the business, objectives, customers and current situation.
- 02
AUDIT
We assess existing marketing, budgets, channels, suppliers and available data.
- 03
PRIORITIZE
We establish what must happen now, what can wait and where the greatest potential lies.
- 04
EXECUTE
We coordinate implementation with your internal team, existing suppliers or PAPERBOAT resources.
- 05
MEASURE
We track results, optimise and adjust priorities.
THE PAPERBOAT ADVANTAGE
Strategy is only useful when it can happen.
The difference between consulting and the PAPERBOAT model is the ability to move quickly from strategy to implementation.
When needed, we can bring the following into the same ecosystem:
This means the strategy does not stay in a presentation.
It becomes execution.
COMMERCIAL CONDITIONS
A clear framework without unnecessary rigidity.
- Recommended initial period
- Minimum 3 months
- After the initial period
- Rolling monthly
- Notice period
- 30 days
Media budgets, production, media space, external suppliers and other implementation costs are not included in the Fractional Marketing retainer and are budgeted separately.
FAQ
Questions about Fractional Marketing.
What does Fractional Marketing mean?
Access to a senior marketing professional for a portion of a full-time role and at a fraction of the cost of building the same function in-house.
Does Fractional Marketing replace an agency?
Not necessarily. It can coordinate your existing agency, work with the internal team or integrate PAPERBOAT services where execution is needed.
Do we need to replace our current suppliers?
No. We can assess and coordinate your existing suppliers.
Can we start with one package and change it later?
Yes. The level of involvement can be adjusted as the needs of the business evolve.
Are media and production included?
No. Media budgets, production and supplier costs are separate and transparent.
How soon can we start?
The process begins with discovery and an initial audit, after which we agree priorities and the practical working model.
LET'S FIND OUT
Maybe you don't needa Marketing Director.
Maybe you need onetwo days a week.
Let's find out.
Schedule a conversation30 minutes. No pitch.Just business, marketing and what you actually need.