Clarity
We understand the problem before proposing a solution.
ABOUT PAPERBOAT
PAPERBOAT. Ideas that need to reach the real world.
PAPERBOAT is a marketing, production and implementation partner for brands and companies that need more than a good idea.
We work at the intersection of strategy, production, activations, Outdoor, Fleet Branding and special projects, with the same focus on clarity, execution and detail.
WHO IS PAPERBOAT?
Strategy and execution should not live in separate worlds.
We can enter a project as producer, coordinator or marketing partner. What matters is that the solution answers the real problem instead of forcing it into a standard service.
EXPERIENCE
Almost 20 years directly involved in marketing.
The experience behind PAPERBOAT covers strategy, positioning, campaigns, media, production, activations, digital, supplier coordination, budgets and performance review.
Relevant FMCG and automotive exposure supports a way of working built around speed, brand discipline and multi-channel coordination.
WHAT WE DO
One partner for several types of projects.
Advertising Production
Print, POSM, custom structures, 360° filming and special projects.
View service ↗Fleet Branding
Branding and wraps for cars, vans and commercial fleets.
View service ↗In-store Activations
Promoters, sampling, distribution, logistics and field coordination.
View service ↗Outdoor / OOH
Production and implementation for outdoor campaigns.
View service ↗Digital Marketing
Paid media, social, content and Digital + OOH integrations.
View service ↗Fractional Marketing
Senior marketing leadership without a full-time hire.
View service ↗HOW WE WORK
Clarity from the first brief to the final result.
Understand the context
We begin with the real business problem.
Clarify the solution
We decide what is worth doing and in which order.
Coordinate
We align people, suppliers, materials and timelines.
Execute
We follow the project through delivery or implementation.
Verify
We look at the final result, not only the completed task.
REAL EXPERIENCE
Brands and companies we have worked with.
Logos are shown without attributing undocumented services, results or time periods.
PRINCIPLES
Clarity. Execution. Accountability.
Execution
A good idea matters when it can be implemented well.
Accountability
One point of contact means fewer grey areas.
Flexibility
We do not force projects into a fixed model.
Pragmatism
We choose what works, not what only sounds impressive.
FAQ
About PAPERBOAT, in brief.
What is PAPERBOAT?
PAPERBOAT is a B2B marketing, production and implementation partner for brands and companies.
What experience does PAPERBOAT bring?
PAPERBOAT is backed by almost 20 years of direct marketing experience, including relevant FMCG and automotive work.
Is PAPERBOAT a marketing agency or a production company?
PAPERBOAT combines marketing, production and implementation capabilities. Depending on the project, the role may be producer, coordinator or marketing partner.
Can you coordinate several parts of the same project?
Yes. The PAPERBOAT model can bring multiple components into one clear workflow.
How do we start?
We start with a brief or a conversation about the objective, context, deadline and available resources.