Google Ads
Campaigns built around intent, conversion and efficient budget allocation.
- Google Search
- Performance Max
- Display
- YouTube Ads, where relevant
- Remarketing
- Keyword strategy
- Conversion tracking
- Campaign optimisation
- Reporting
DIGITAL MARKETING
Digital that worksbeyond the screen.
From search and social to display, content and projects that connect digital with the real world.
PAPERBOAT builds digital campaigns from the objective, not the platform.
Google Ads, Meta Ads, Social Media, display, advertorials or integrated Digital + OOH projects — we select the right mix for the brand, audience and result.
Let’s talkWe don’t start with Google.We don’t start with Meta.We start with the objective.
Channels are tools.
Strategy decides where you need to be, what you need to say and how much is worth investing.
We build the search, social, content, display and media mix around real business objectives.
CAPABILITIES
One page. Six connected digital capabilities.
Meta Ads
Facebook and Instagram connected through a clear system of audiences, creative and objectives.
- Facebook Ads
- Instagram Ads
- Awareness
- Traffic
- Lead Generation
- Conversions
- Remarketing
- Audience strategy
- Creative testing
- Optimisation
- Reporting
Display Advertising
We plan and buy advertising across relevant Romanian publishers and websites, not only through Google Display Network.
- Display banners
- Rich Media
- Homepage Takeovers
- Native placements
- Video placements
- Contextual targeting
- Audience targeting
- Retargeting
- Media planning
- Media negotiation and buying
- Monitoring & reporting
Social Media Management
We manage social presence as one coherent editorial and operational workflow.
- Social Media strategy
- Content strategy
- Content calendar
- Copywriting
- Graphic design
- Reels / Shorts
- Content adaptation
- Scheduling
- Publishing
- Community management
- Moderation
- Reporting
- Optimisation
- Facebook · Instagram · LinkedIn · TikTok · YouTube
Advertorials & Content Distribution
We use content for awareness, credibility, reach and referral traffic — not only for backlinks.
- Editorial strategy
- Advertorial writing
- Publisher selection
- Content adaptation
- Media buying
- Publishing
- Content distribution
- Awareness
- Credibility
- Reach
- Referral traffic
- Reporting
Digital + OOH Integrations
We connect digital campaigns with the real world through PAPERBOAT capabilities in OOH, production and activations.
- Digital + OOH integrations
- QR activations
- Interactive OOH
- Social-to-OOH campaigns
- UGC mechanics
- Digital extensions for activations
- Landing pages
- Real-time content
- Dynamic creative
- Interactive experiences
- Custom projects
PAPERBOAT ADVANTAGE
Digital doesn’t have to stay digital.
PAPERBOAT capabilities in Outdoor, advertising production, custom production and activations allow us to build campaigns that continue beyond the screen.
- 01An idea can start in social.
- 02It can reach a billboard.
- 03It can become an activation.
- 04It can generate content.
- 05And it can return to digital.
Everywhere it matters.